The Little-Known Benefits of SEO: More Than Driving Traffic to Your Site

SEO concept map

There is no doubt that SEO is an important part of diverting traffic to your website. If you do not optimize your content for search engines, you will find it difficult to gain traffic from organic searches. These include mobile and desktop users.

Whether the expert you hired is from NYC, NJ, or anywhere in the country, there are more benefits you can get from their SEO services than increased website traffic. These include:

Better User Experience

Today, user-experience is among the more significant ranking factors. Search engines favor websites with designs suitable for different devices. Sites with good user signals (like low bounce rates and higher time on site) also have the edge. Your site must also feature a decent integration of relevant videos and photos.

Effective Digital Marketing Strategy

In 2015, the State of Marketing report revealed that 66% of respondents found using SEM and SEO effective as a part of their entire marketing strategy. Only 7% found it ineffective.

Improved Site Visits and Conversion Rates

If you have a local business, it is crucial to optimize your website for local searches. More consumers today use local searches to find businesses that operate within their locality. Google says that as much as 50% of mobile users who perform local searches visit a store within the same day.

Higher Close Rates than Outbound Leads

According to a Search Engine Journal article, leads from SEO result to a close rate of around 14.6%. This is much higher than the meager 1.7% from outbound leads.

Improved Brand Credibility

A high search results ranking gives the impression that you are a major industry player. Appearing on the second or third page may imply that you are only a startup or you are not well-known. Prospective customers may also think that you don’t have enough budget to improve your search rankings.

As you can see, there is a lot more to SEO than boosting your site traffic. For one, it plays a major role in your business success and longevity.