As you fish around for SEO services, you will realize that different companies apply different techniques to enhance their search engine rankings.
This is because professionals who offer SEO services provide different SEO tools for optimizing their customer’s websites. These methodologies are also known as hats. This article highlights three kinds of hats that an SEO consultant in Utah might offer.
Black Hat SEO
Also referred to as spamming, this method is centered on the creation of sites that trick or manipulate the search engines to give better site ranking. While this technique gets your site on top of the ranking page within no time, it cannot be used as a long-term strategy. This is because search engines will eventually find out that your site manipulates their result, crashing your reviews or getting your website banned.
White Hat SEO
On the other hand, white hat services rely on putting up quality, relevant, and updated content on your site, as well as utilizing effective marketing strategies to get your site to the top of search engine rankings. With good content, your SEO consultant can get more useful links from various relevant websites. This method does not violate any SEO guidelines. Thus, you do not risk blacklisting.
Gray Hat SEO
Gray hat SEO services are the balancing point between the two options. Some gray hat options require the use of dubious technologies and take considerable risks to achieve fast and high search engine rankings. While most gray hat SEO services obey the rules of search engine ranking, some still leave you at the risk of being blacklisted.
According to most search engines, black hat SEO is bad, white hat SEO is good, and gray hat SEO is unpredictable. Thus, you should choose the right type of service that you need with the help of an SEO consultant. If you are in serious business, white hat SEO is preferred because it is has a long-lasting effect on your business.